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    After seeing startups from the inside and outside, from seed rounds to billion-dollar companies, I can definitely say that all problems CEOs experience are repeated. Across board meetings, CEO dinners, coaching sessions, leadership retreats–I hear the same startup problems mirrored back to me time and time again. Here are the common ones:

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      Back in the day, sales used to be a completely manual process. Companies stored contacts on physical index cards (a “rolodex”), who they targeted by direct mail or telemarketing. With the advent of personal computing in the 1980s,“ contact management services” started cropping up, digitizing the salesperson’s rolodex. “Database marketing” became the next hot thing, and companies started storing customers and leads electronically. This let them segment their leads and target them with custom marketing messages.

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        These startups present their products in ways that reflect the cultures and assumed customer needs in their countries of origin. East African players, for example, generally threaten to bring safety and sanity to a boda industry mired in chaos (see: Uganda’s “Safe”-Boda and Rwanda’s “Safe”-Motos), while their counterparts from West Africa mostly market themselves as the fastest means of transport in congested cities (see: MAX-“Go”, “Go”-kada from Nigeria and “Go”-zem from Togo).

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            My dad is an opera director, and ever since I was about this tall, I’ve been surrounded by creatives and the power of story. In fact, when I was 15, I shared the stage with Luciano Pavarotti for a brief moment, and it was at that moment that I looked out into the audience of thousands of people, and I understood the power of attention.

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              We’re seeking a Google Ads Team Lead to join our team on a full-time basis. You will work with cross-functionally with our marketing team and report directly to our Director of Marketing. As a Google Ads Team lead you will have a team of specialists to lead, manage and motivate. You will create strategy, plan, monitor and help the team to optimise the campaigns into positive ROI. You will be involved in the entire campaign cycle from start to finish, determining budgets, strategy, optimization, and even helping to create and modify the creatives used.